In 2004, traditional physical retail stores held 97% of distribution. Currently, that same percentage is shared with contemporary channels based on physical sales points such as direct sales and digital sales.
At Colombiamoda fashion brands will be in contact with distributors, franchises, wholesalers, and national and international specialized buyers validated by Inexmoda, in a business and visibility scenario, where the commercial offer of Colombiamoda 2019 will be segmented by these markets:
To keep in mind:
•Around 570 exhibitors from countries such as Portugal, Mexico, Peru, and Brazil
•More than 10,000 buyers
•The Business Platform–a tool that allows scheduling appointments days before the Trade Show