In Alliance with the Universidad Pontificia Bolivariana (UPB), we have designed a free schedule of 22 conferences and 12 workshops where we wager on knowledge, and share new ways in which players of the sector can journey towards the future in order to compete in a “game” that changes every minute.

The knowledge hub that will be available during the three days of Colombiamoda 2017 will center on the topic of the Value Chain in the New Game, from its strategy and business model to its core processes.  We will also show success stories that have transformed the Colombian Industry.

FREE ACADEMIC SCHEDULE

TUESDAY, JULY 25 – Teatro Metropolitano, Medellín. *Free entrance

9:00 – 9:30 a.m. / The New Game Strategy

  • By: Luz Adriana Naranjo. Director of Strategic Transformation at Inexmoda
  • Conference: The New Game Strategy
  • Country: Colombia
9:35 - 10:05 a.m. / Success story - Seven Seven: Reinventing Business, Looking towards the Future

  • By: Sophie Douer. Creative Director and Co-founder of Seven Seven and Patprimo
  • Conference: Reinventing Business, Looking towards the Future
  • Country: Colombia
10:10 - 10:40 a.m. / The Dangerous Comfort Zone
  • By: Diego Junca and Jose Duarte. Directors and Co-Founders of TELL
  • Conference: The Dangerous Comfort Zone
  • Country: Colombia

10:45 - 11:15 a.m. / Success story - Purpuratta At Home Disruption in our Sales Channel and Brand Value Offer

  • By: Sarita Trujillo Durán. CEO – Founder
  • Conference: Purpuratta At Home. Disruption in our Sales Channel and Brand Value Offer
  • Country: Colombia
11:20 - 11:50 a.m. / Technology as a transforming element of the value chain

  • By: Esteban Mancuso. Co-founder of TheRealValue, a firm specialized in creating brands and strategies
  • Conference: Technology as a transforming element of the value chain
  • Country: Argentina
11:55 a.m. - 12:25 m / Success story – Value Chain of LAURA S.A.

  • By: Rubén Augusto Valencia Sánchez. General Manager of Manufacture of Laura S.A.
  • Conference: Success story – Value Chain of LAURA S.A.
  • Country: Colombia
1:00 - 2:00 p.m. / How to Play the New Game of Collaborative Consumerism in Fashion

  • By: Camilo Herrera. President of Raddar
  • Conference: How to Play the New Game of Collaborative Consumerism in Fashion
  • Country: Colombia
2:05 – 2:15 p.m. / Inexmoda: The Knowledgeable, Linking, and Transformer Institute behind Colombiamoda

  • By: Catalina Rendón. Communications Director of Inexmoda
  • New brand: Inexmoda: The Knowledgeable, Linking, and Transformer Institute behind Colombiamoda
  • Country: Colombia
2:20 - 2:50 p.m. / The Ten Global Fashion Drivers of the International Fashion Business

  • By: Pilar Riaño. Director at Modaes.es
  • Conference: The Ten Global Fashion Drivers of the International Fashion Business
  • Country: Spain
2:55 - 3:25 p.m. / Protela: Speedy Response

  • By: Sergio Isaza. Corporate Technical Manager at Protela
  • Conference: Protela: Speedy Response
  • Country: Colombia
3:30 – 4:00 p.m. / Fájate: Taking Control of a Category on the Rise

  • By: Mauricio Marulanda Cuartas. General Manager of Fájate/Vivell
  • Conference: Fájate: Taking Control of a Category on the Rise
  • Country: Colombia
4:05 - 4:35 p.m. /Design and Production, Processes in Transformation

  • By: Miryam del Carmen Restrepo. Chair Professor at Universidad Pontificia Bolivariana (UPB)
  • Conference: Design and Production, Processes in Transformation
  • Country: Colombia
4:40 - 5:10 p.m. / Success story: The White Room, H&M Creative Laboratory

  • By: Santiago Gutiérrez Duque. Public Relations Manager at H&M
  • Conference: Success story: The White Room, H&M Creative Laboratory
  • Country: Colombia

WEDNESDAY, JULY 26 – Teatro Metropolitano, Medellín. *Free entrance

9:00 - 10:00 a.m. / Spring – Summer 2018 Macro Trends
  • By: Raddar and Inexmoda Fashion Laboratory
  • Conference: Spring – Summer 2018 Macro Trends
  • Country: Colombia

 

10:05 - 10:35 a.m. / Complying with Demand in Real Time, the Challenge of Operational Management

  • By: Jaime García. Production Manager at Texmaquila
  • Conference: Complying with Demand in Real Time, the Challenge of Operational Management
  • Country: Colombia
10:40 - 11:10 a.m. / Artextil: A Model of Rapid Flow in the Textile Sector

  • By: Juan Pablo Riaño Ortiz. Operations Manager at Artextil
  • Conference: Artextil: A Model of Rapid Flow in the Textile Sector
  • Country: Colombia
11:30 a.m. - 12:30 m / Awards Presentation of the Latinoamérica Habla Contest
  • Performance: discover the talent of those entering the fashion industry
  • Awards Presentation of the Latinoamérica Habla Contest
1:00 - 1:30 p.m. / It Is the Business Model, not the Product Success story of Hardcoresilver - Épica: Innovation Challenge

  • By: Andres Felipe Ramírez Mejía. Commercial Manager at Hardcoresilver
  • Conference: It Is the Business Model, not the Product
  • Success story of Hardcoresilver – Épica: Innovation Challenge
  • Country: Colombia
1:35 p.m. - 2:05 p.m. / Fashion Distribution and Logistics

  • By: Lorenzo Velásquez. Coordinator of Strategic Alliances at Inexmoda
  • Conference: Fashion Distribution and Logistics
  • Country: Colombia
2:10 - 2:40 p.m / Discussion: ‘Vivimos Pacíficamente’, a Human-Sense Initiative
  • By: Maria Lucia Castrillón, Manager of Propais. Juan Pablo Socarrás, Fashion Designer. Carlos Eduardo Botero Hoyos, President at Inexmoda.
  • Discussion: ‘Vivimos Pacíficamente’, a Human-Sense Initiative
  • Country: Colombia
2:45 - 3:15 p.m. / Commercial Strategy: Diversity of Cross Benefits

  • By: Valentina Molina Vélez. CEO and General Manager C.I Active code S.A.S
  • Conference: Commercial Strategy: Diversity of Cross Benefits      
  • Country: Colombia
3:20 - 3:50 p.m. / Visual Merchandising in the E-Commerce Era

  • By: Maria Andrea Gallego. Creator and Director of TOURS de FERIA
  • Conference: Visual Merchandising in the E-Commerce Era 
  • Country: Argentina
3:55 - 4: 25 p.m. / Client, where are you that I cannot see you?
  • By: Laura Roca y Erika Sierra. Innovation and strategic project consultors at Designit
  • Conference: Client, where are you that I cannot see you?
  • Country: Colombia
4:30 - 5:10 p.m. / Discussion Crepes and Waffles: Connection with the Client
  • By: Margarita Arango Cadavid. Regional Manager of Crepes and Waffles
  • Discussion Crepes and Waffles: Connection with the Client
  • Country: Colombia

THURSDAY, JULY 27 – WORKSHOPS Green Pavilion

*Badge-only admittance – Limited space

10:00 a.m. - 12:00 m. – ROOM 1 / Storytelling. The Impact of Well-told Stories
  • By: Carolina Alzate. Founding Partner and Creative Director of ImasD
  • Workshop: Storytelling. The Impact of Well-told Stories
10:00 a.m. - 12:00 m. – ROOM 2 / How to create MAAJIA (MAAGIC)?
  • By: Maaji Swimwear
  • Workshop: How to create MAAJIA (MAAGIC)?
10:00 a.m. - 12:00 m. – ROOM 3 / RUBIK: playing with facts, challenges, and ideas
  • By: Santiago Castaño, Product Design Engineer with a Masters in Human-Centered Innovation, and Manuel Calderón, Advertising Graphics Communicator with a Masters in Human-Centered Innovation.
  • Workshop: RUBIK: playing with facts, challenges, and ideas
10:00 a.m. - 12:00 m. ROOM 4 / How to design experiences that make your client fall in love

*DEPLETED

  • By: Claudia Marcela Hernández López. Business Administrator, Consultant in Innovation, certified in more than five world-renown methodologies.
  • Workshop: How to design experiences that make your client fall in love
1:00 p.m. - 3:00 p.m. - ROOM 1 / Lean Strategy: How to make a smooth and flexible strategic plan to capture new business opportunities

  • By: Esteban Mancuso. Co-founder of TheRealValue, a firm specialized in creating brands and strategies
  • Workshop: Lean Strategy: How to make a smooth and flexible strategic plan to capture new business opportunities
1:00 p.m. - 3:00 p.m. – ROOM 2 / The Opportunities We Don´t See
  •  By: Diego Junca and Jose Duarte. Directors and Co-Founders of TELL
  • Workshop: The Opportunities We Don´t See

 

1:00 p.m. - 3:00 p.m. - ROOM 3 / Designing New Sales Models for a Hypercompetitive World
  • By: María Alejandra Álvarez, Product Design Engineer with a Masters in Innovation; Katherine Ramírez Rincón, Masters in Innovation, Specialist in Digital Marketing, and Business Administrator; and David Arango, Graphic Designer with a Masters in Innovation.
  • Workshop: Designing New Sales Models for a Hypercompetitive World
1:00 p.m. - 3:00 p.m. - ROOM 4 / Experimental Embroidery
  • By: Natalia Jaramillo Director of 25alas and Juliana Vallejo Co-director of 25alas
  • Workshop: Experimental Embroidery
3:30 p.m. - 5:30 p.m. - ROOM 1/ Illustrated ideas
  • By: Alejandro González. Creative Director Alado Diseño
  • Workshop: Illustrated ideas
3:30 p.m. - 5:30 p.m. - ROOM 2 / Batalla Naval Workshop: Navegating over Dystopian Stages
  • By: María Isabel Ramírez García, Product Design Engineer with a Masters in Innovation; Juan Esteban Alis Restrepo, Electric Engineer with a Masters in Administration and Human-Centered Innovation.
  • Batalla Naval Workshop: Navegating over Dystopian Stages
3:30 p.m. - 5:30 p.m. - ROOM 3 / The Lego of Wearables
  • By: Margarita Baena, General Manager of Womadt, and Margarita Baquero, Relations Director at Womadt
  • Workshop: The Lego of Wearables
3:30 p.m. - 5:30 p.m. - ROOM 4 / How to Custom Design and Produce: Patterns that Manufacture Garments without a Sewing Machine
  • By: Clara Baldovino. Designer of the brand Tallerdevestuario.
  • Workshop: How to Custom Design and Produce: Patterns that Manufacture Garments without a Sewing Machine

More information:

Tel: (57 4) 604 3700 ext. 130
sebastian.valencia@inexmoda.org.co

Entrance to all the conferences at the Metropolitan Theater is free
Note: All the conferences and workshops will be given in Spanish

Pavilion FAQs

Can only people with a badge attend the conferences of the Inexmoda – UPB Knowledge Pavilion at the Trade show?

No. Any person interested in knowledge and the subjects of the Pavilion this year may attend the conferences at the Theater the 25th and 26th of July. Students, entrepreneurs, businesspersons, exhibitors, communication media, and others, are welcome.

Where can I watch the conferences online?

You may Access all the conferences of the Knowledge Pavilion via streaming at: www.colombiamoda.com

How can I attend the workshops?

To participate in our educational and practical workshops you must have a Trade show badge (despite the category), and have registered previously.

Do I need to confirm my attendance at the conferences?

No. You may attend any conferences at the Pavilion without cost or previous inscription.

May I watch the conferences of the Knowledge Pavilion at another time?

Of course, you may watch all the conferences of the Pavilion on our Youtube channel by subscribing to it @Inexmoda.

How do I get to the Metropolitan Theater?

If you have a Trade show badge, you may cross the Central Plazoleta until you reach the Theater.  If you do not have a badge, you may enter from the Ferrocarril Avenue or the Parque de los Pies Descalzos (Bare Feet Park).